There are many types of marketing campaigns that have been very successful recently, the most important of which are social media campaigns. However, many times you need to address a specific audience, so you change the marketing strategy and the type of your campaign to use direct marketing that determines the segment of your audience more accurately.
Direct Marketing definition
Direct marketing is a way of marketing approach that essentially relies on communication with the consumer and the public directly without the need to use other means of advertisement. you depend on E-mail, telephone, and personal interviews with the consumer are used directly, but sometimes direct marketing may require traditional media and advertising so that the meaning of direct marketing becomes clear
The Advantages of Direct Marketing
Consumer Preservation
Direct marketing ensures the ability to keep the same consumer and repeat the sales process by retaining the consumer's data and phone number and trying to keep in touch with them to ensure the ease and speed of the sale. Sales in direct marketing are highly dependent on this process and its Repetition
Knowing of consumer needs
Direct marketing allows you to know the audience's recurring needs and requirements because of the ease of communicating with them directly so you can be fully aware of them
Promote new products
Through direct marketing, you can present and market new products for the same consume, be able to know their different opinions through the data you have available to communicate with them easily, make numerous product modifications to meet consumer requirements so that when you place the product on the market, it can guarantee your audience and profit
Building a Positive Mental Image
Direct marketing contributes to direct communication with consumers, meeting their needs and desires, building a positive image of who you are, that you care about of them, so they repeat the buying process over and over again, benefiting the organization
Direct marketing methods
E-mail is one of the easiest, simplest, and cheaper ways for direct marketing to reach consumers, and its use is widespread due to consumers' rapid response, many products are promoted through e-mail messages
Phone
Mobile phones currently are with everyone, so companies are considering it as a direct marketing tool that relies on getting to consumers quickly, reminding consumers of old products, this method can be used with the prospective customer as well, not only the current one
Catalogs
Catalogs are used in direct marketing, where the catalog is a printed or an electronic catalog that the consumer can browse through the Internet instead of visiting stores. The use of catalogs in direct marketing is widespread in many countries, especially the United States.
There are also other means that can be used in direct marketing, including selling through sales representatives and the presence of kiosks for sale, as well many means that contribute to facilitating and improving direct marketing and the arrival of products to the consumer
Direct Marketing Tips
- Attention to the customer, his needs and requirements
- Defining your goal with the utmost accuracy as well as the target audience
- Ensure that your information is clear and the message you want to convey is clear
- Talking to the customer with attention
- In the case of using written means, you must use strong content and attractive titles, make sure of spelling mistakes and avoid content writing mistakes
- Appropriate and moderate repetition of messages makes the consumer remember you permanently
We have presented the most important thing related to direct marketing, the meaning of direct marketing, its importance, the means used in it, how to attract the attention of the current or potential consumer, how to maintain it and provide strong, effective messages for direct marketing after studying the consumer carefully.
UpAdv is interested in using direct marketing campaigns and others to reach the target audience to attract their attention, provide them with appropriate marketing messages and work to meet their needs