The presence of a brand on all communication networks is necessary, as the number of users of those networks for the year 2020 reached 3.5 billion out of 4 billion users of the Internet, so that
e-marketing has become the most important means around the world, and the absence of a brand on these platforms means that you Do not care about where all the customers are and that in recent years, networking is being used as a critical strategy in marketing, and it is an effective tool for customer service, but there are some mistakes that may be completely counterproductive to the work...
Learn through our detailed article about the errors that lead to major problems at work.
Social media marketing mistakes
1- Not having a strategy
Your presence on social networks is never enough, you are in a market full of competition and tampering, and it is difficult to enter the battle without having a clear and accurate plan, as there are millions of users, and among them is your target audience that all brands want, and from here, you must enter the competition with your strength and own Accurate planning and knowledge, so that you should know what are the real goals behind your presence on the communication platforms so that you must clearly define and limit your goals, and how much time do you spend browsing, and are you investing your peak times well? You may be wasting a lot of time on social networks without achieving any benefit...
2- Not knowing your audience’s trends
Targeting the wrong audience is one of the mistakes of social media marketing because you have to do your research to know who your audience is at the moment, so take the time to get to know your target audience. Conducting this comprehensive audience research will ensure that all your business and social networking efforts are as effective as possible, helping you discover the best ways to attract and connect with your audience.
Note: It is essential that you focus on the right platforms for your business and your business as well, as you should prioritize the platforms that your audience spends a lot of time on.
Note: Wasting time and money on the wrong and inappropriate platforms, you may have a negative result, because you did not conduct proper audience research, so find the social platforms that are best for you by finding and engaging your target audience.
Note: Instead of trying to spread your brand across several social media platforms - and then failing on all of them - try to focus on just one or two of them, when you limit the number of platforms you are on in order to focus your efforts on engagement, you will get a better response of your followers.
3- Wrong interaction with reactions on social networks
You do not always get positive feedback on social networks so that an angry customer can raise a lot of problems and annoyances, so you must be ready to face these problems, one of the biggest mistakes in marketing through social networks is that you do not have the skills necessary to solve problems and respond to customer feedback.
4- Promote yourself too much
That everything on social networking sites revolves around your brand is a wrong thing in marketing that you should avoid. Your constant talk about your brand will lead to the audience’s boredom and a feeling of alienation from the product and service. Marketing messages are supposed to be distinctly designed and tend to entertain the audience. , so that you provide benefits to them, add distinctive value to their lives, and provide solutions to their problems.
Users hate ads and promotional content and tend to follow accounts that make them one of the main focuses of their content, but this certainly does not prevent you from promoting your brand your products/services, in a distinctive and nice way, by including it in useful and distinctive content from time to time.
Worse than promoting yourself too much is promoting your competitors.
5- Publishing for publication only
That is, you post just to say that you exist without actually taking into account useful or relevant content or that you provide low-value content, and posting regularly will draw attention to your brand but if the content is not attractive it will inevitably be ignored as it is considered boring, and you will waste time You spend it, and this will not bring anything to him.
Do not overwhelm your followers with content that explains what your product does and why they should buy it, you should provide your audience with valuable content such as the most important tips, statistics, entertainment matters, or news related to your product or service so that the goal should always be to make sure that every message You send it useful and distinctive to your audience, whether it is an entertaining message or the knowledge that they learned something new, or solve a problem for them. Publishing for the sake of publication could lead to catastrophic problems and errors.
6- Not to be around
One of the most important mistakes in social media marketing is to think that the presence of your brand on it is useless or feasible. Some business owners believe that social networks are not appropriate for their lives, their demographic community, or their industry. The stereotype is that social networks are directed at teenagers, Or for the lovers of technology, and that marketing through it is ineffective and unnecessary has become banal, that marketing through networks should be one of the marketing strategies that you should focus on in the presence of your company on the Internet, in addition to that the presence of a website, blogging, email marketing ... etc...
Social media has attracted all strata of society, and if you can put in place an effective and strong social media marketing strategy, you will have the most powerful word among the competitors in the market.
At the end of our article, we will warn you of an important matter, which is one of the biggest marketing mistakes.